“Today in this digital world, one can find their customers spending more time online i.e. on the Internet. “
What is Digital Marketing?
Digital Marketing can be defined as promotion of products, brands or company by using various forms of digital devices like computers, tablets, mobile phones etc.
Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant and cost effective manner.
Digital Marketing is a umbrella term that encompasses all the marketing efforts. Businesses leverages different digital channels to get connected with their customers.
According to McKinley, 90% of all marketing roles require some digital marketing experience or analytical abilities.
Importance of Digital Marketing?
- Digital Marketing allows us to promote and market our products and services to the right audience at right time .
- Digital Marketing process has made the world so small that we can promote our products and services in any country as per their time zone.
- Cost effective : Businesses can invest and promote its products and services according to their budget and still get desired result. This helps small organizations to grow and cater to more people within having fear of crossing their budget.
- Tracking and Monitoring : The user interactions can be tracked and monitored easily, this helps in reacting and getting connected with user immediately. Real-time data supports in taking quick and constructive decisions in this fast consumer behavior changing world.
- Widens Reach : Promoting the products and services through digital media, website helps in widening the reach and widens the network. Connecting globally for marketing products and services, sharing content or passion through blogs becomes very easy and inexpensive, at the same it widens the reach also.
- Greater Conversion Rates : Digital Marketing has greater conversion rates than offline marketing. Digital Marketing is an effective tool to create new customers or prospective customers into actual customers by tracking purchase funnel or creative landing pages.
- Brand Loyalty : Digital Marketing helps in solving the consumer grievances and queries at a faster pace than offline marketing. The real-time data and consumer interactions supports brand building activities. In this fast changing world, tracking consumer mindset is very important to build the brand image.